How to beat the chemistry of online overspending
June 30, 2017
Dopamine is a chemical neurotransmitter that helps control the brain’s reward and pleasure centres. In other words, you feel a rush of dopamine in response to pleasurable activities like say food or shopping. But the flipside of this chemistry can prove a real financial problem. Say you’ve come home from work after a long and unrewarding day, feeling sluggish and depressed. In this dopamine- deprived state, many people reach for their credit
